Nike: big business


Nike is the biggest sportswear corporation in the world. In 2020, the Nike brand was valued at approximately 34.8 billion U.S. dollars. Part of Nike's success is that it has become a global brand, and it's iconic logo is now recognised by people in countries all over the world.


Listen to and watch the video about the entrepreneur Bill Knight and his creation of the Nike company. This is a very good example of a successful entrepreneur.

Watch the video again and make notes to answer the questions below.

  1. What Japanese items did Phil Knight want to import to America?

  2. In November 1962 what did Phil do?

  3. What did Phil propose to the owner of Onitsuka Tiger shoe company?

  4. What was Bill Bowerman's job?

  5. In January 1964, how much money did Phil and Bill each invest in their shoe company?

  6. What physical activity did Bill introduce to America?

  7. What was the name of the shoe that became popular in 1968?

  8. In what year did the contract with Onitsuka Tiger shoe company expire?

  9. How much did Bill pay for the design of the 'swoosh' logo?

When you are ready, enter complete the multiple choice questions in the exercise sheet below.


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