What is 'graphic design'?

Graphic designers are communicators, who create visual concepts by hand or by using computer software. They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics.

Using your vocabulary and grammar knowledge, fill the EIGHT gaps on the article with the words below.

Note there are TWO extra words.

  • solving

  • tools

  • collaborate

  • quickly

  • goal

  • different

  • enhanced

  • suddenly

  • variety

  • digital


The end (1)______ of graphic designers is to make the organizations that hire them recognizable and prominent. By using a (2)_______ of media they communicate a particular idea or identity to be used in advertising and promotions. These media include fonts, shapes, colors, images, print design, photography, animation, logos, and billboards. Graphic designers often (3)_______ on projects with artists, multimedia animators, and other creative professionals.

So, every graphic designer is a visual-thinking problem solver and communicator. Every graphic designer is charged with the task of (4)_________ specific communication challenges and achieving specific creative outcomes.

The design process had evolved tremendously with the continuous digitalization in our world today. But just because these processes have changed over the years doesn’t mean designers aren’t still using traditional graphic design (5)______ like the pencil and paper.

Most graphic designers use a hybrid process that includes both traditional and (6)_______ technologies. It’s common for designers to start the design process by sketching out concepts with traditional graphic design tools before using a computer for finalization. These tools have (7)______ the creative process by allowing designers to explore ideas and achieve designs more (8)________ rather than completing designs by hand.

When you are ready, enter you answers in the sheet below:


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